I have now created an online course on how to get started:
How To Start A Dating Site From Scratch. How to make money online, working from home, running a part time or full time business.
Your first site could be a part time job that brings in a little extra income each month but it could expand into a full time occupation consisting of one large site or a portfolio of several sites.
I started my first site in 2004. The following year I started several more. I sold one of the more successful ones and have kept most of the others going for over ten years.
So for over a decade my portfolio has generated income and with a little care and maintenance the sites will continue to do so for years to come.
So how can you be part of this industry? What options and opportunities are there for a newcomer?
Even though online dating has been around for a long time now there are still opportunities for anyone with the dedication and ideas for new sites.
It’s not a path to instant riches but if you invest your time and money wisely you stand a good chance of generating a healthy return.
Later on this video I’ll be talking about choosing a target market for your sites and in other videos I’ll go into each of these following site types in more detail but first let’s look at the main site types.
The three types are:
1. An independent site
2. A white label site
3. An affiliate site At the end of this video I’ll provide some links to companies that provide the resources you need.
The Independent Site
The independent site means that you, the owner, retain full control over the site. This means you have full autonomy and can change it in way you like at any time. You retain all the income that the site generates.
Obviously, when the site is new, you’ll probably be spending more on marketing and development than you receive in income but if the site succeeds then you keep all the profits.
The disadvantage is that you’re also responsible for all the day to day administration. This means you have to check all the profiles, answer all emails, and deal with all other aspects of administering an online dating site.
You can outsource these tasks to a contractor or delegate it to an employee if your company is large enough but either way you will have to pay for someone else to do the administrative tasks.
The White Label Site
A white label dating site is one that brings you into partnership with an existing online dating company. They provide the platform, access to an existing database of members, and all the technical and administrative support.
You can make your white label site as small or large as you like. You can develop it into a multi page site and add a blog or even a shop if you think it’s a sound business idea but remember your prime purpose is to convert visitors into new members and existing members into subscribers.
The partnership with a white label company will involve sharing the site’s revenue. What percentage you receive each month depends on the agreement and how well your site performs.
You may find that there are variations created by any temporary promotions or deals but you should be able to collect at least 35% of the site’s revenue each month.
Your role in the partnership is to start the site, develop the design, and market it to the target audience or niche (more on the niche sites later).
The advantages are that all the the back-end tasks (technical and administrative) are taken care of for you. All you have to do with the site is to market it month after month.
Another advantage is that the white label company could be a leading brand in the online dating world, so your site might be able to display links to Customer Charters and other reassuring evidence of high level of integrity.
The disadvantage as you’ve probably already guessed is that you have to give up a large proportion of the site’s income.
The Affiliate Site
An affiliate site is similar to the white label site but it’s generally a simpler process to set up. The revenue share is usually a fixed rate which may be a choice between a small sum for new members and and a larger sum for new subscribers.
Continued in the video.
For more information visit my business site:
NEW! Supplement and update to this video:
This presentation contains images that were used under a Creative Commons License. Click here to see the full list of images and attributions: